It seems we can’t catch a break lately when it comes to PC gaming hardware. All thanks to the global memory shortage, of course. Now, according to information Benchlife claims to have received, Nvidia is raising prices for its GDDR6 as well as GDDR7 GPU kits.
That means the RTX 5050 and some RTX 40-series cards (using GDDR6) might not be safe from the hikes, in addition to the rest of the RTX 50-series (using GDDR7). Though there’s no mention over whether any pricing changes would hit all regions.
Benchlife says prices were already raised for the RTX 5090 (and its China variant) in May, which fits with what we heard at the time. This recent adjustment is for other GeForce products.
Assuming the information is correct, it will mean AIB partners—the companies you buy non-Founders cards from—will now have to pay Nvidia more for the respective kits which come with both GPU and memory.
It’s not the wildest speculation to say that such price increases will be due to rising memory costs. No one—not even Nvidia, and certainly not its AIB partners—is immune from it. Memory is just in such astronomically high demand thanks to the AI boom.
In fact, on this point a source reportedly told VideoCardz that high 3 GB GDDR7 pricing has made Nvidia put its 50-series Super cards on hold. Originally we were expecting those late this year, or perhaps early next year, but apparently the high cost for the memory has put a big pin in that.
As you can see from the below chart outlining the GPU prices we’ve been tracking, prices have actually been pretty stable for the past few months. But it sounds like there’s a chance this could change before long.
Lowest price per GPU
Lowest pricing (Price, $)
0500100015005 Week10 Week15 Week20 Week25 Week30 Week35 Week40 Week0500100015005 Week10 Week15 Week20 Week25 Week30 Week35 Week40 Week
Week
Nvidia RTX 5080Nvidia RTX 5070 TiAMD RX 9070 XTAMD RX 9070Nvidia RTX 5070Nvidia RTX 5060 Ti 16 GBNvidia RTX 5060 Ti 8 GBAMD RX 9060 XT 16 GBAMD RX 9060 XT 8 GBNvidia RTX 5060Nvidia RTX 5050Intel Arc B580Intel Arc B570AMD Radeon RX 9070 GRE
Lowest pricing Data
Timestamp (Week)
Nvidia RTX 5080 (Price, $)
Nvidia RTX 5070 Ti (Price, $)
AMD RX 9070 XT (Price, $)
AMD RX 9070 (Price, $)
Nvidia RTX 5070 (Price, $)
Nvidia RTX 5060 Ti 16 GB (Price, $)
Nvidia RTX 5060 Ti 8 GB (Price, $)
AMD RX 9060 XT 16 GB (Price, $)
AMD RX 9060 XT 8 GB (Price, $)
Nvidia RTX 5060 (Price, $)
Nvidia RTX 5050 (Price, $)
Intel Arc B580 (Price, $)
Intel Arc B570 (Price, $)
AMD Radeon RX 9070 GRE (Price, $)
1
1100
780
700
600
550
430
368
370
280
300
250
260
230
N/A
2
1099
750
700
600
550
430
340
370
270
300
250
260
230
N/A
3
1000
750
700
550
524
430
370
370
280
291
250
250
230
N/A
4
1000
750
695
550
546
430
345
370
280
296
250
250
230
N/A
5
1000
749
670
600
481
430
340
350
270
300
250
250
230
N/A
6
929
749
670
600
499
379
340
350
270
289
240
250
230
N/A
7
999
750
650
550
520
430
350
350
270
299
240
250
230
N/A
8
980
749
650
550
500
430
342
350
270
299
250
250
200
N/A
9
999
750
650
560
500
430
323
350
270
299
250
250
220
N/A
10
989
730
600
550
480
430
340
360
270
299
250
250
210
N/A
11
990
699
600
550
489
400
320
340
250
280
230
250
200
N/A
12
989
730
600
530
500
400
320
350
275
279
220
250
200
N/A
13
1000
750
600
530
527
420
342
350
280
279
220
250
200
N/A
14
1000
750
600
530
540
420
313
370
280
279
220
250
202
N/A
15
1000
749
600
530
499
430
350
380
288
279
200
240
202
N/A
16
1100
750
620
530
499
430
350
380
288
270
200
240
202
N/A
17
1230
750
660
580
549
430
330
390
310
260
235
250
200
N/A
18
1268
829
700
580
540
450
330
390
310
290
240
250
200
N/A
19
1380
899
720
580
549
450
330
400
310
299
240
260
200
N/A
20
1350
1000
720
600
620
520
330
440
310
299
240
290
200
N/A
21
1365
950
730
590
620
520
351
440
350
299
260
290
250
N/A
22
1365
950
730
630
620
520
360
400
346
299
260
300
250
N/A
23
1290
950
730
630
630
520
360
440
346
340
260
300
250
N/A
24
1290
950
730
620
625
520
360
440
346
340
260
300
250
N/A
25
1250
950
730
610
630
550
360
440
346
349
260
300
250
N/A
26
1260
950
730
610
604
550
360
440
340
349
290
300
250
N/A
27
1290
950
730
630
640
570
360
440
340
349
290
300
250
N/A
28
1250
900
720
620
630
515
390
440
346
349
290
290
250
N/A
29
1290
990
710
620
636
500
390
449
350
349
290
290
250
N/A
30
1290
990
710
620
630
500
390
440
350
330
290
290
260
N/A
31
1290
990
670
620
599
500
380
440
350
330
290
290
260
N/A
32
1290
990
710
620
599
515
380
430
360
310
290
290
260
N/A
33
1290
980
710
600
599
490
400
430
360
349
290
290
260
N/A
34
1270
980
710
620
599
550
380
440
360
349
290
290
260
N/A
35
1290
900
700
600
599
550
380
430
360
350
290
304
260
N/A
36
1250
980
700
600
599
550
370
440
360
340
290
300
260
550
37
1250
980
700
600
599
570
370
440
350
340
290
304
250
550
38
1250
980
700
600
599
570
370
440
350
340
290
304
250
550
39
1250
920
700
600
599
570
330
400
360
340
290
298
250
500
40
1250
955
700
600
599
565
330
430
360
340
290
291
260
500
41
1250
900
700
600
560
560
330
430
360
339
290
290
250
500
We’ve been measuring the lowest available price of each current-gen GPU since August 14, 2025.
As with much in this interrelated industry, it’s difficult to say when things like price increases for AIBs will start to show in the consumer market. These AIBs might have some back-stock to get through and they might be able to eat some of the price increase themselves to keep stocks low.
Although it’s worth noting that might not be possible, given warnings we’ve already heard AIBs give about slim margins—such is the reason EVGA gave for it leaving the GPU market, and that was way before the memory crisis.
It’s often not smart to have too much back-stock, anyway, as the market tends towards being very ‘lean’ with ‘just-in-time’ manufacturing and sales. If you sit on too much stock it could end up going to waste and then you’ve lost money. Having a lean inventory of stock is how even big memory makers operate, according to a supply chain expert I interviewed back in May.
(Image credit: Future)
For companies more towards the end of the supply chain like AIB partners, this means they’ll likely have to raise prices for their customers (us) before long too. We’ve just seen Framework, for instance, say that it’s going to have to do just this because one of its suppliers has raised its prices for memory “far beyond anything we had predicted”.
Nvidia will probably have a better time of it, of course, with much bigger contracts and more ability to weather the storm. But if the GPU kit price increase info is correct, it seems that storm might be taking a toll.
