The big Nvidia price hike has begun and I think we can quite categorically state that if money means anything to you, you should ignore every GeForce GPU with more than 8 GB of VRAM right now. That’s not a comment on the need gamers might have for high levels of memory in their graphics cards, it’s all about the price.
We’ve previously reported that Nvidia graphics cards were expected to jump in price by up to 30% after Taiwanese outlet, Electronic Daily News reported the rising costs of GPU bundles of chips and memory. That was at the end of July and it seems like already retailers are putting the prices of their current stocks of cards up.
The most egregious is the cost of the Nvidia RTX 5070 today. I updated our page, which has been tracking the lowest available price of every current-gen GPU chipset, just yesterday and noted that the mid-range GeForce graphics card has hopped up from an almost-MSRP of $550 last week to a ludicrous $700. But that $700 card is now out of stock and the cheapest RTX 5070 I’ve found today is $755, with most sitting around the $800 mark.
That’s actually far higher than the original 30% prediction. Going from $550 to $755 is fully a 37% increase.
That’s around $800 for a graphics card I gave a 61% score to because it was a smaller, weaker GPU than the RTX 4070 Super card it was meant to be replacing. At least the odd positioning of the RTX 5070 being cheaper than the RTX 5060 Ti 16 GB card has been reversed, though that card itself is still a ludicrous $650.
As a PC gamer I honestly feel a bit like a lobster in a pot as the temperature is slowly rising in the water around me—powerless and in peril. These are not-great fourth- and fifth-tier GPUs going for what was absolutely top-end GeForce pricing not so long ago.
GPU price tracking
The minimum GPU chipset price tracked on an almost weekly cadence since August 14, 2025
Lowest pricing (Price, $)
35040050060070080020 Week40 Week35040050060070080020 Week40 Week
Week
Nvidia RTX 5070Nvidia RTX 5060 Ti 16 GBAMD RX 9070
Lowest pricing Data
Timestamp (Week)
Nvidia RTX 5070 (Price, $)
Nvidia RTX 5060 Ti 16 GB (Price, $)
AMD RX 9070 (Price, $)
1
550
430
600
2
550
430
600
3
524
430
550
4
546
430
550
5
481
430
600
6
499
379
600
7
520
430
550
8
500
430
550
9
500
430
560
10
480
430
550
11
489
400
550
12
500
400
530
13
527
420
530
14
540
420
530
15
499
430
530
16
499
430
530
17
549
430
580
18
540
450
580
19
549
450
580
20
620
520
600
21
620
520
590
22
620
520
630
23
630
520
630
24
625
520
620
25
630
550
610
26
604
550
610
27
640
570
630
28
630
515
620
29
636
500
620
30
630
500
620
31
599
500
620
32
599
515
620
33
599
490
600
34
599
550
620
35
599
550
600
36
599
550
600
37
599
570
600
38
599
570
600
39
599
570
600
40
599
565
600
41
560
560
600
42
550
570
635
43
755
650
650
The reasons for this pricing rise are manifold, but largely it boils down to AI is ruining all our fun. For one thing, datacentres are hoovering up as much memory as providers can manufacture, and that inevitably means there is an impact on other forms of memory supply, such as VRAM. But you’re also getting the AI curious, or the AI enthusiasts looking at GPUs with a bunch of VRAM to start experimenting with local models. But whatever the reasons, the prices of these gaming GPUs have become unsustainable.
So please, please don’t pay them.
Not when there are excellent alternatives out there for much less. I know we’re expecting AMD cards to follow suit with their own price increases, but at least for now they are far better value, and the RDNA 4 architecture is genuinely good.
Upscaled gaming performance
Black Myth Wukong (1440p High + Upscaling (quality))Cyberpunk 2077 (1440p RT Ultra + upscaling (quality))F1 24 (1440p Ultra high +upscaling (Quality), 2x FG)Homeworld 3 (1440p Epic + upscaling (quality))The Talos Principle 2 (1440p Ultra +upscaling (quality), 2x FG)
Avg FPS
1% Low FPS
RX 9070 GRE | 12 GB
95
82
RX 9070 | 16 GB
111
96
RTX 5070 | 12 GB
107
81
RTX 5060 Ti | 16 GB
86
72
RX 9060 XT | 16 GB
78
69
Black Myth Wukong (1440p High + Upscaling (quality)) Data
Product
Value
RX 9070 GRE | 12 GB
95 Avg FPS, 82 1% Low FPS
RX 9070 | 16 GB
111 Avg FPS, 96 1% Low FPS
RTX 5070 | 12 GB
107 Avg FPS, 81 1% Low FPS
RTX 5060 Ti | 16 GB
86 Avg FPS, 72 1% Low FPS
RX 9060 XT | 16 GB
78 Avg FPS, 69 1% Low FPS
Avg FPS
1% Low FPS
RX 9070 GRE | 12 GB
130
78
RX 9070 | 16 GB
149
102
RTX 5070 | 12 GB
122
97
RTX 5060 Ti | 16 GB
96
79
RX 9060 XT | 16 GB
102
73
Cyberpunk 2077 (1440p RT Ultra + upscaling (quality)) Data
Product
Value
RX 9070 GRE | 12 GB
130 Avg FPS, 78 1% Low FPS
RX 9070 | 16 GB
149 Avg FPS, 102 1% Low FPS
RTX 5070 | 12 GB
122 Avg FPS, 97 1% Low FPS
RTX 5060 Ti | 16 GB
96 Avg FPS, 79 1% Low FPS
RX 9060 XT | 16 GB
102 Avg FPS, 73 1% Low FPS
Avg FPS
1% Low FPS
RX 9070 GRE | 12 GB
249
122
RX 9070 | 16 GB
261
114
RTX 5070 | 12 GB
176
113
RTX 5060 Ti | 16 GB
136
89
RX 9060 XT | 16 GB
190
113
F1 24 (1440p Ultra high +upscaling (Quality), 2x FG) Data
Product
Value
RX 9070 GRE | 12 GB
249 Avg FPS, 122 1% Low FPS
RX 9070 | 16 GB
261 Avg FPS, 114 1% Low FPS
RTX 5070 | 12 GB
176 Avg FPS, 113 1% Low FPS
RTX 5060 Ti | 16 GB
136 Avg FPS, 89 1% Low FPS
RX 9060 XT | 16 GB
190 Avg FPS, 113 1% Low FPS
Avg FPS
1% Low FPS
RX 9070 GRE | 12 GB
115
63
RX 9070 | 16 GB
123
64
RTX 5070 | 12 GB
127
63
RTX 5060 Ti | 16 GB
118
63
RX 9060 XT | 16 GB
110
62
Homeworld 3 (1440p Epic + upscaling (quality)) Data
Product
Value
RX 9070 GRE | 12 GB
115 Avg FPS, 63 1% Low FPS
RX 9070 | 16 GB
123 Avg FPS, 64 1% Low FPS
RTX 5070 | 12 GB
127 Avg FPS, 63 1% Low FPS
RTX 5060 Ti | 16 GB
118 Avg FPS, 63 1% Low FPS
RX 9060 XT | 16 GB
110 Avg FPS, 62 1% Low FPS
Avg FPS
1% Low FPS
RX 9070 GRE | 12 GB
164
60
RX 9070 | 16 GB
197
90
RTX 5070 | 12 GB
144
65
RTX 5060 Ti | 16 GB
115
41
RX 9060 XT | 16 GB
135
59
The Talos Principle 2 (1440p Ultra +upscaling (quality), 2x FG) Data
Product
Value
RX 9070 GRE | 12 GB
164 Avg FPS, 60 1% Low FPS
RX 9070 | 16 GB
197 Avg FPS, 90 1% Low FPS
RTX 5070 | 12 GB
144 Avg FPS, 65 1% Low FPS
RTX 5060 Ti | 16 GB
115 Avg FPS, 41 1% Low FPS
RX 9060 XT | 16 GB
135 Avg FPS, 59 1% Low FPS
There are a couple of instances where, when using upscaling, the RX 9070 GRE takes a healthy lead in terms of frame rates over the RTX 5070.
The Radeon RX 9070 GRE, another 12 GB GPU, is available for $500 at Newegg today and will deliver gaming performance practically on par with the RTX 5070. Sometimes a bit lower, but still very, very competitive. Especially when FSR4 is brought to bear on supporting games. And the Radeon RX 9070 (our favorite GPU right now) is $650, the same price as the RTX 5060 Ti 16 GB, has the same VRAM quotient, and absolutely slams it in our benchmarks.
These are dark times in the PC gaming hardware market, and for me the top five tiers of Nvidia graphics cards have now entirely priced themselves out of all proportion. I simply couldn’t recommend any PC gamer who needs to keep track of what’s in their bank account consider buying any one of them.
